Thanks to my sister for passing this along. I think the makers of the Snuggie commercials have made them purposefully stupid--at least I hope they have--but they've made it very easy to parody.
Showing posts with label Snuggie. Show all posts
Showing posts with label Snuggie. Show all posts
Wednesday, July 22, 2009
Tuesday, June 16, 2009
Unnecessary Inventions: Comfort Wipe
Just ewww. . . What's next, a Snuggie with a Comfort Wipe pocket? A Sham-Wow tie-in? Ewww. . .
Posted at
Tuesday, June 16, 2009
by
James Greenlee
Labels:
Advertising,
Sham-Wow,
Snuggie,
Unnecessary Inventions
Sunday, March 1, 2009
Which Came First, the Snuggie or the Slanket?

Photo from source, New York Times
Well, neither as it turns out. The strange cult-like world of Snuggies is generally the antithesis of the type of thing that interests me. But the story-behind-the-story can often times be more interesting than what is on the surface. Or wrapped around you like a backwards bathrobe.
This post was prompted by my last one, which featured Bill Maher using the Snuggie as a metaphor for America's apathy and general dimness. And I have to admit--I own a Snuggie. But only because it was a free promotion from a local casino. And once I got one, I immediately knew that I'd have felt ripped off if I had bought it. It's a very cheap, very unpleasant material, too thin for a lap blanket. It's pure "as seen on TV" cheese, just like its commercial.
The earlier (but not earliest!) version seems like the better bet, higher priced (and no free useless booklight), but apparently much nicer fabric. Plus, the whole attitude of the company looks hipper, if that matters to you.
[Excerpt]
Snuggie Rode Silly Ads to Stardom Over Rivals
ONE of the most memorable, and parodied, of current infomercials is for the Snuggie, a blanket with sleeves whose users resemble converts to a cozy cult. Jay Leno mocked the Snuggie in a monologue (“Why don’t you just put your robe on backwards?”), as did Ellen DeGeneres on her syndicated show (“They should throw in a pointed hat so you can look like a wizard.”). . .
Read more at: New York Times
Posted at
Sunday, March 01, 2009
by
James Greenlee
Labels:
As Seen on TV,
Bill Maher,
Cults,
Fads,
Snuggie
Bill Maher's New Rules, Feb. 27, 2009
Even in the new political environment, it's good to have Real Time with Bill Maher back on HBO. His hiatuses are always far too long, but he always comes back when a mess of political stuff is going down. And this week's "New Rules" do not disappoint. Especially Maher's use of a Snuggie to define America's soft, squishy culture (and brains).
Posted at
Sunday, March 01, 2009
by
James Greenlee
Labels:
Bill Maher,
HBO,
New Rules,
Real Time,
Snuggie
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