Blast from the Past: Soda Pop Commercials!

I've been blogging for over 3 years, and I know a lot of readers I have today never read the blog when I started. So, I decided to rerun a few of my favorites (with updates, of course).  I ran this post a long time ago, and since then, several of the videos disappeared from the YouTubes. So, I've made a replacement here and there.  See how many of these you remember.

Old soda pop brands have been reappearing in the grocery store, lately. Fresca never really went away, and  comes in different flavors now, but it's still sort of a niche product. And Tab has come back, at least to Las Vegas. I'm a big soda drinker, so it is fortunate that I only drink the diet versions. Unless the rumors are true about the various artificial sweeteners. Then I'm screwed. But I'm not sure there is anything worse than high-fructose corn syrup.

I did some searching for classic soda commercials when the old Tab jingle started to ring in my head (probably a side effect of those sweeteners). I found a lot of them, though was unsuccessful finding "RC 100" (RC 100 percent! You'll wonder where caffeine went! RC 100 regular and sugar free!). Here are some of the better ones.






1. Tab - Before there was Diet Coke, there was Tab. What a beautiful drink!  If you want a trippy experience, look at a can of Tab with a pair of red and blue 3D glasses on!

2. Fresca - I thought this soda was gross when I was little. Love it now, particularly the peach flavor.  Mixes great with vodka (vitamin V) too!

3. RC Cola - The undisputed loser of the 80s cola wars is RC Cola, which has forever more been an also-ran. But back in the 70s, it looked like they still might have a shot. "Me and my RC" was almost as big as "Be a Pepper!"  This commercial predates that slogan, but the RC in a circle logo was brand new then, and it's BACK now!

4. Shasta - I want a pop! Shasta is these days regarded as half a step above store-brand. But back in the 80s, they had a big push with this ad, which I didn't remember as quite so loaded with beefcake. But there it is. This has to be one of the earliest examples of mainstream homoeroticsm. . .but that's just my opinion.

5. Diet Pepsi - This song, "Now You See It, Now You Don't" is probably the Pepsico's best jingle ever for the brand. Very catchy. They should really bring it back, don'tcha think?

6. Slice - "We've Got the Juice!" Yes, they were toying with 10% fruit juice formulations back in the 80s, and Pepsi was still searching for a lemon-lime brand that would stick. It didn't (we have Sierra Mist now). My favorite slice flavor was apple, which I wish they'd bring back.

7. Dr. Pepper - You can't do a piece on retro soda ads without David (An American Werewolf in London) Naughton's  "I'm a Pepper!" It really was a craze.

8. 7Up - One of the better ads of the bunch, with musical styles through the decades. They ought to redo this one, with 80s, 90s, and 00s music styles.

Addition to My Diet Soda Addiction: TAB!

Photo from source, Wikipedia

If artificial sweetener is truly a harmful substance, I'm in big, big trouble. They're using quite a variety of them lately, and producing a lot of very tasty diet sodas. And I'm addicted to diet soda.

I used to be a confirmed Pepsi drinker, full-sugar variety. But that was many years ago, when my metabolism allowed me to eat or drink most anything. Lucky for me, right about the time I had to start watching my weight, soda makers started making some more interesting diet versions. I used to really hate diet colas. I was so used to Pepsi, Coke and RC, and the diet versions didn't taste anything like them. Diet Sprite and Diet 7UP were ok, but kinda boring. Then came my favorite, Diet Mountain Dew.

I didn't know it at the time, but Mountain Dew has a horrible reputation in the Midwest as a hillbilly drink. And it isn't unfounded, if 20/20 is to be believed. But out here in Las Vegas, fortunately, what soda you drink doesn't define your personality. And if it did, mine would be all over the place. I have my favorites, but tend to buy what is on sale. Soda prices have gone way up for some reason, so it's good to be flexible. I'll even buy store brands, if they're tasty.

Today, I found that Coke products were on sale. So as I was digging through the stack to find Fresca Peach Citrus, I also found Tab! Tab and Fresca were both pioneers of diet sodas, dating back to the 60s. Fresca has been back on our shelves for years, with new flavors, but I haven't seen Tab in years.

I eventually warmed (cooled?) to diet colas, but they usually aren't my first choice. Even here, there are lots of options these days. My favorites are the ones with lime, or the "alternate" diet versions of Coke and Pepsi, with different sweeteners. Oh, and Tab is a pretty great diet cola too.

Anyway, for no other reason than it's a lazy weekend, here are my rankings of diet soda varieties. And remember, however "dangerous" artificial sweeteners are, I'll take the risk over high-fructose corn syrup any day.

Best: Diet Mountain Dew, Diet Mountain Dew Code Red, Fresca Peach Citrus, Coca-Cola Zero, Diet Pepsi Lime, Diet Coke Lime, Diet Cherry 7UP, Diet Sierra Mist Ruby Splash, Tab.

Good: Diet Sierra Mist, Diet Vernors, Diet Orange Crush, Diet Sunkist, Diet 7UP, Diet Sprite, Fresca Sparkling Citrus, Fresca Black Cherry, Diet Citrus Drop (Kroger), Diet Pepsi, Diet Coke, Pepsi One, Pepsi Max, Diet Rite (multiple flavors).

So-so: Any caffeine-free variety of diet cola, any Kroger (Big K) or Safeway (Vons) flavor. Cherry versions of Diet Dr. Pepper, Diet Pepsi and Diet Coke.

Yuck: Vanilla anything. Cherry/vanilla anything. Energy drinks, particularly RockStar (for its owner, Michael Weiner Savage). Store versions of Dr. Pepper.