Sunday, November 30, 2014

Blast from the Past: Sexy Teeth and Fresh Breath in the 70s !

Often for my Blast from the Past, I know I've repurposed and rerun old columns because of either a) running out of time or b) losing interest! This is one of those weeks where I'm reusing an old idea, but I'm not even going to look at my previous columns, I'm just going to see what I can find, using YouTube and my own memory as a guide.

I got the idea this week from the fact that I'm going in for my last insured dental visit for a while. The Other Half and I are embarking on a risky new chapter of our lives, where we will not have this type of coverage until we secure new jobs in a new town. So, obviously, it's a bit on my mind. But for some reason, I discovered that the topic of oral care is somehow extra sexy in the seventies. Take a look.

1. Ultra Brite Toothpaste (1978) - In a previous piece, I remember running a Farrah Fawcett Ultra Brite commercial. Here's one with her fellow Charlie's Angels "sister," Cheryl Ladd.
2. Close-Up Toothpaste (1979) - Ultra Brite wasn't the only toothpaste to play up sexuality. Close-Up did that almost exclusively. Here they are with Tom Selleck.

3. Crest Toothpate (1970s) - How about a little mustachioed Bill Cosby in your mouth? *blurrgh*
4. Pearl Drops Tooth Polish (1975) - Back to sexy (if you don't find the Cos sexy), with a woman who is a little to thrilled with her polished teeth. Sorry for the video quality, but there are other 70s commercials in the clip.

5. Macleans Toothpaste (1971) - Wow, they were sure horny for clean teeth in the 70s! Here, Cybill Shepherd is much less than subtle about getting it on with a guy who insults her.
6. Scope Mouthwash (1976) - Better rinse before getting that morning smooch!

7. Signal Mouthwash (1978) - Apparently Signal Mouthwash makes cheesy come-ons more sexy.
8. Freshen Up Bubblegum (1978) - A gum so sexy, it squirts in your mouth. . . And yes, that's Sorrell Brooke, Boss Hogg from The Dukes of Hazzard.

And that will about do it for me for the week. Though I just can't get out of here without the Farrah one. It's too classic. Here it is, happy Monday!

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