Sci-Fi Channel Becomes SyFy?

Image from cnet

I'm a graphic artist for a sign company, so I know a few things about logos and marketing. And I think changing the name of The Sci-Fi Channel to "Syfy" is probably the dumbest idea since "New Coke." First of all, it looks like "siffy." Secondly, if you try to wrap your brain about it, it seems--like many have noted--like some sort of abbreviation for syphilis. Brilliant.

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Sci Fi channel becoming Syfy. Huh?

TV Week article claims that NBC Universal has decided to change the name of their Sci Fi Channel in an attempt to pull in a more mainstream audience. The new name? Syfy. (Tagline: Imagine Greater) This move is being made as The Sci Fi Channel comes off its best year to date. . .

Read more at: TechnoWorld