Tuesday, July 5, 2011

Wendy's Kicks Arby's to the Curb

When I looked up this news story, it was on account of the "news brief" I heard on the radio. From that short story, the impression I got was that Arby's (America's Roast Beef, Yes Sir!) was history. Wendy's owned them--which was news to me--and was getting rid of the name. Not quite as it turns out. Wendy's just sold their stake in Arby's and took the "Arby's" out of their corporate name. Who knew that Wendy's/Arby's was an entity anyway?

I'm from central Ohio, and so is Wendy's. And Columbus is something of a test market area, or at least it used to be. We had all sorts of restaurants and new menu items, often from Wendy's, that other parts of the country didn't get. My favorites: 1) a Wendy's chain called "Sisters Chicken and Biscuits," which would've kicked KFC's and Popeyes' butts if it had been given half a chance; and 2) Wendy's late-80s breakfast menu, which was a cut above ordinary fast food.


Wendy's completes Arby's sale, changes name

Wendy's/Arby's Group Inc. completed the sale of Arby's Restaurant Group Inc. to private equity firm Roark Capital Group on Wednesday and dropped the roast beef sandwich chain from its name. . .

Read more at: Forbes

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