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This just made me say, "whoa!" when I heard it on Air America's Rachel Maddow Show this afternoon. Kid's actually think baby carrots taste better, if they come out of a McDonald's wrapper, than a generic one. Mmmmm. . .beefy carrots.
[Excerpt]
Old McDonald's Has A Hold On Kids' Taste Buds, Study Finds
Science Daily — Say what you will, Shakespeare, but a McNugget by any other name is just not as tasty. At least, not to the 3- to 5-year-old set.
Asked to sample two identical foods from the fast-food giant McDonald's, children preferred the taste of the version branded with the restaurant's familiar "Golden Arches" to one extracted from unmarked paper packaging, say researchers at the Stanford University School of Medicine and Lucile Packard Children's Hospital.
The study shows that even young children are swayed by brand preferences. The results are likely to fuel more debate over a growing movement to restrict marketing to kids under 8 years old.
"Kids don't just ask for food from McDonald's," said Thomas Robinson, MD, director of the Center for Healthy Weight at Packard Children's and associate professor of pediatrics and of medicine at the School of Medicine. "They actually believe that the chicken nugget they think is from McDonald's tastes better than an identical, unbranded nugget."
Continue reading at: ScienceDaily.com
This just made me say, "whoa!" when I heard it on Air America's Rachel Maddow Show this afternoon. Kid's actually think baby carrots taste better, if they come out of a McDonald's wrapper, than a generic one. Mmmmm. . .beefy carrots.
[Excerpt]
Old McDonald's Has A Hold On Kids' Taste Buds, Study Finds
Science Daily — Say what you will, Shakespeare, but a McNugget by any other name is just not as tasty. At least, not to the 3- to 5-year-old set.
Asked to sample two identical foods from the fast-food giant McDonald's, children preferred the taste of the version branded with the restaurant's familiar "Golden Arches" to one extracted from unmarked paper packaging, say researchers at the Stanford University School of Medicine and Lucile Packard Children's Hospital.
The study shows that even young children are swayed by brand preferences. The results are likely to fuel more debate over a growing movement to restrict marketing to kids under 8 years old.
"Kids don't just ask for food from McDonald's," said Thomas Robinson, MD, director of the Center for Healthy Weight at Packard Children's and associate professor of pediatrics and of medicine at the School of Medicine. "They actually believe that the chicken nugget they think is from McDonald's tastes better than an identical, unbranded nugget."
Continue reading at: ScienceDaily.com
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