Image from source, Wall Street Journal
It makes sense for Ford to kill off Mercury. They haven't been a distinct brand in a long time, seemingly made up of a bunch of Fords with different badges (and higher prices). But it's still a little bit--a very little bit--sad. In my lifetime, I've seen the demise of AMC, Plymouth, Eagle, Oldsmobile, Pontiac, Saturn and Hummer. Of those, the biggest surprises were Plymouth (which had survived the near death of Chrysler in the 1970s), Olds (which just seemed too old to go away) and Pontiac (which seemed to at least have the most classic cars in its history). But Mercury was just kind of there.
Ford Will Shut Down Mercury
People who work in or follow the car industry have been predicting the demise of Ford’s Mercury division for years. So it is no surprise to hear today that Ford will kill its middle-of-the-road brand by year’s end. . .
Read more at: Wall Street Journal