Another Car Company Bites the Dust: Mercury, R.I.P.

Image from source, Wall Street Journal

It makes sense for Ford to kill off Mercury.  They haven't been a distinct brand in a long time, seemingly made up of a bunch of Fords with different badges (and higher prices).  But it's still a little bit--a very little bit--sad.  In my lifetime, I've seen the demise of AMC, Plymouth, Eagle, Oldsmobile, Pontiac, Saturn and Hummer.  Of those, the biggest surprises were Plymouth (which had survived the near death of Chrysler in the 1970s), Olds (which just seemed too old to go away) and Pontiac (which seemed to at least have the most classic cars in its history). But Mercury was just kind of there.

The last Mercury I remember with a distinct personality was the last iteration of the Cougar, and even it was only "cool" for a year or two before it just looked kind of odd.  All the rest have been retreads of Fords, and they didn't even come up with a better logo than the 80s "M" thingy.  I think Mercury missed out on the "retro" craze brought in by the Volkswagen New Beetle, the Chrysler PT Cruiser, the newer Ford Mustangs, the Chevy Camaro and the Dodge Challenger.  They should've pulled one of their classic nameplates out of mothballs, and maybe even put a new spin on the winged Mercury head logo.  Too late now.

[Excerpt]

Ford Will Shut Down Mercury

People who work in or follow the car industry have been predicting the demise of Ford’s Mercury division for years. So it is no surprise to hear today that Ford will kill its middle-of-the-road brand by year’s end. . .

Read more at: Wall Street Journal