A while back, I posted a piece on a rumored merger between United Airlines and Delta Airlines. At the time, I created a jokey graphic combining the (old) Delta Airlines logo with the United one. Little did I know--now that the merger talks are more than rumors--that what to call the resulting company, and where to base it, are the sticky-wickets in the deal. Of course, if Delta merges with Northwest Airlines, things get more difficult. I don't have a cutesy little graphic for that one!
[Excerpt]
What’s in a name? Delta brand is issue in talks
Northwest, United discuss name, where merged airline would be located
Northwest, United discuss name, where merged airline would be located
A particularly thorny issue for Delta Air Lines Inc. in its talks with United Airlines and Northwest Airlines about a combination with one of the carriers is where the merged company would be based and what it would be called, industry observers say. . .
Read more at: MSNBC
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