As noted here in several posts, John McCain has had a series of back-to-back attack ads, all attempting to portray Barack Obama in a negative light. In large part, they are all based on Obama's perceived image (or at least that which the right wishes to portray). Like the PUMA Hillary Clinton supporters, they are projecting the way that Obama is talked about in the press, and the behavior of some of his more ardent supporters onto Obama himself.
They are doing so with a lot of distortions, out-of-context quotes, and sometimes outright lies. But that isn't the point of this post. I'm more interested in what McCain hopes to illicit from these ads. In the recent Paris Hilton/Britney spears ad (seriously), bloggers and cable news speculated that the intent was to portray Obama as an empty, airy celebrity. Famous for being famous and nothing more. And a hint of race-baiting with two hot white chicks and a black man.
But what about the new ad, "The One?" This ad--stealing Rush Limbaugh's current theme--casts Obama as a self-proclaimed messiah. His supporters are his adoring flock, and Obama will deliver us. Is the ad trying to paint Obama as conceited and self-important now? Or is there a more insidious aim, as with the race-baiting?
Then I got to thinking about the fabled Republican base. Family values. God, guns and (no) gays. The Heartland. Left Behind readers! In that apocolyptic Christian fiction series of books, a charismatic, self-proclaimed messiah captures world adulation. On his charisma (and help from the Devil), he changes the world--and ushers in the rapture and the tribulation! Is this what McCain is getting at? Is he trying to portray Barack Obama as the Anti-Christ?
Just wonderin'! Here's the ad again. Make up your own mind.
Turns out, I wasn't the only one wondering. From Daily Kos: McCain's Left Behind Attack