Several posts on this blog have already covered my exasperation with the John McCain campaign's use of "Joe the Plumber." Casting aside all of the problems with Joe's story (such as his name not being Joe, and his not actually being a plumber), the whole Somebody the Something metaphor sounds so childish to me. I feel my intelligence being insulted every time the campaign uses it. And now they've got the guy campaigning with them.
But there's so much more going on with Joe, who is cashing in on his insta-celebrity in a very big way. Tonight's Countdown with Keith Olbermann details it all. It's good. Watch.