Image from AVRev.com
Huh. I was a bit surprised by this news. Toshiba is cutting its losses, and admitting defeat of its HD DVD to Sony's Blu-Ray. I have no personal investment in either format, but you'd think just the branding would have worked in Toshiba's favor. I mean, if you asked 100 Americans what Blu-Ray is, I'd wager a large percentage would have no idea. They probably wouldn't even know it's a video technology.
But quiz them on HD DVD, and you don't have to be a rocket scientist to put 2 + 2 together. "HD" = High Definition and "DVD" = little silver discs that play movies. Ergo, high def movies. And you just know that people will still call Blu-Ray discs "DVDs" for years. Oh well. In the long run, this will fall into nostalgia like the Beta vs. VHS battle. We'll be downloading all of our movies, or something even further along, and it will all just be ancient history. I'll give it 4 or 5 years before we can expect the next epic battle. Downloading? Streaming? Telepathy? Matrix-style computer jacks in our heads? We'll know soon enough.
[Excerpt]
Investors cheer as Toshiba nears HD DVD surrender
Shares of Toshiba Corp jumped 5 percent on Monday as analysts applauded the company's expected move to abandon its HD DVD format, leaving Blu-ray technology backed by Sony Corp to become the standard for the next-generation DVD. . .
Read more at: Reuters
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