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John McCain's plan to fight a potential Barack Obama campaign seems to be firming up. It looks like he plans to let surrogates like talk radio to take the low road, while he takes the high road. Do not be shocked to see a steady stream of negative and false information coming fast and furious, while McCain seems serenely above it all.
[Excerpt]
Road Map
Hopefully, everyone can now see the McCain strategy for running against Barack Obama. Yes, we have some general points on taxes, culture wars and McCain as war hero who can protect us in ways that flash-in-the-pan pretty boy Barack Obama can't.
But that's not the core. The core is to drill a handful of key adjectives into the public mind about Barack Obama: Muslim, anti-American, BLACK, terrorist, Arab. Maybe a little hustler and shifty thrown in, but we'll have to see. The details and specific arguments are sort of beside the point. They're like the libretto in a Wagner opera, nice for some narrative structure. But it's the score that's the real essence of it, the point of the whole exercise. . .
Read more at: Talking Points Memo
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