Do you know anybody who claims "I don't pay attention to politics?" They might work with you, or might be in your family. They're probably in their 20s or early 30s (at least I hope so), and just don't give a rip. Barack Obama or John McCain? They don't know. They don't care.
And when the person trying to convince them that paying attention is important is 40 or 50, there isn't much you can say to change their minds. Supreme Court? They couldn't name a single member. Bill of Rights? Meh.
Have them watch this video. Who knows, it might do the trick.
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