I've probably posted this before, but not from an official source. There may have been other Super Bowl ads that made people laugh, and got them all giddy. But the Star Trek trailer was the one that did it for me. After Star Trek: Voyager and Star Trek: Enterprise (not to mention the lackluster Star Trek: Nemesis) the venerable Star Trek franchise ran fallow, a sad has-been of a legacy.
This was mostly not deserved. Both of the last two Trek series were better than most programming on television. The movie--while not terrific--was far from bad. But people had tired of the series. It wasn't fresh, it wasn't new, it wasn't special anymore. But a few years have passed, and this movie looks like just the ticket to get things back on track.
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