One area where the right-wing has been more successful than the left is in messaging. For instance, Frank Luntz, the uber-wordsmith of the right makes up phrases like "job creators" (rich people) and "energy exploration" (oil drilling). Even Luntz has difficulty shrugging off what he's doing. You know he knows that he's lying by not lying. . .getting off on a technicality. But a whole lot of the public buys into it.
To reinforce the message, there is an army of paid "trolls." People who infiltrate progressive (and mainstream) message boards, and radio shows, with the intent of seeding it with dissent. Not actual dissent, but calculated dissent. It's like "FReeping" a poll, bombing it with your side's opinion, to make it look like your side is more represented than it is. And so, we now have the professional, right-wing troll.
I'm Only Just A Right Wing Troll by Mike In Raleigh
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