Before going into to the theater to see The Simpsons Movie, my companions and I noticed the "wall of lame" coming attractions: Alvin and the Chipmunks (in rapper poses), Daddy Day Camp (apparently with Cuba Gooding, Jr. replacing Eddie Murphy) and Rush Hour 3 (because so much was left unsaid in the first two). Ugh. None of us thought we'd even want to see them on video later.
Once we went in, we were treated to an extended commercial for NBC, the typical "lets all go to the lobby"-type theater shorts, and then. . .the trailers. Yes, previews for those same movies, and a few others, almost uniformly lame. Even the movie that looked the best, The Nanny Diaries, had a lame-o trailer.
I wonder if we were the only ones who noticed the sameness of these trailers. They start with an announcer, and no soundtrack, then a classic song starts to play: "Whoa! I feel good. . ." or "What you want, baby I got it. . ." or "She drives me crazy. . ." While the song plays, we get a montage of "funny" scenes, then the music stops (with a screech of tires, or a phonograph needle scratch), and somebody gets hit in the nuts. Or Cuba Gooding, Jr. says something "funny" that is wayyy below his talent level. Then, cue another classic song, run another montage, let the announcer finish. And then someone else gets hit in the nuts.
I suppose it's an effective way to sell crap, but man. Hollywood needs an injection of fresh ideas. Oh, and what does it say about a sequel when even Eddie Murphy won't appear in it?