There Isn't a Health Care Reform Bill. There Are Several.

Democrats are notoriously bad at staying on message. They are equally bad about naming things that they try to sell to the public. Which is why there is no catchy name for health care reform. If this were a Republican issue, it Frank Luntz would have called it the Good Health Act, or the American Health Plan, or even better: America is Number One in Health! Act. But I've covered some of this in my previous post, How Obama Can Get Control of Health Care: Talk Down to Us.

There is another problem with health care reform: there are too many bills. There are several floating around, each with different provisions, some good and some not. So when Gertrude the shrieking wingnut gets up and screams that "death panels!" are in "the bill," not only is she lying, she doesn't even know that there isn't any single bill. If Democrats cannot unify around a bill, cannot unify around a message, I wonder what hope they have. Even with the numbers to do it, and with an issue that should be a winner, they are stacking the deck against themselves, and letting the stupid side win.

[Excerpt]

The Democrats' Problem: There's No Health Care Plan to Sell

. . .Will there be mandatory insurance? Who pays? How much? What about small businesses?
He knew what each bill had to say but he couldn't say for certain what will be in the final proposal because there isn't a unified bill.

So how are Democrats supposed to convince the public that their plan is a good one when there isn't a plan? . . .

Read more at: Huffington Post