Monday, January 31, 2011
Investigative Report: The Incredible Shrinking Groceries, Part 1 (Coffee)
With coffee, the manufacturers long ago discovered we could be unobservant about what we're buying. The three pound can of coffee is long gone, having dropped in ounces drastically over the years. But the can size--roughly--is still with us. I just had no idea how far down that 48 ounces has dropped. I decided to take out the last three cans of coffee I've bought: a half-caf one, the one that I just emptied, and the new one I bought this week. The Maxwell House half-caf one could--as a specialty blend--be forgiven for being a little less than usual. It was 34.5 ounces. That's quite a bit less than three pounds. But maybe it is the standard, since the can I just finished, a Kroger brand was just the same.