Seems like longer, doesn't it? But do you remember how the Energizer battery campaign started? Sometime back in the 80s, Duracell batteries ran commercials with lookalike toys ran down, their batteries exhausted, while the Duracell-powered ones kept going. Energizer then ran a parody of the spot, with the Energizer Bunny. This bunny was cool, with flip-flops and Ray-Ban sunglasses. He broke down the set, and began appearing in other commercials--parodies themselves.
It was all very clever in the beginning, though I'm not sure they have been for oh. . .18 years or so. Still, he keeps going, and going. . .
Still going ... Energizer Bunny to turn 20
Turns out he really does just keep going and going.
The Energizer Bunny, the symbol of battery maker Energizer Holdings Inc., debuted in commercials in 1989 and has, well, kept going ever since. . .
Read more at: MSNBC