Right TV: Who Is This Really Intended For?

I ran a piece on the new conservative TV network, RightTV a few days ago. But I just looked at their promo ad, and I've got to wonder, who do they think they're kidding here?  There is far more diversity shown in this ad than you'll see in almost any grouping of conservatives. Certainly more than you'd find at any tea party rally.  This ad seems to be trying to convince somebody that the network is for multicultural, tolerant, open-minded people.  Does that sound like any part of right-wing world that you know?  I call shenanigans.  Who are they trying to grab with this campaign?