|Meh. Click to embiggen. Image from LA Times.|
Redesigns of familiar brands are often very dicey. We're not just judging new versus old, we have an emotional attachment to the established design, whether we are conscious of it or not. Sometimes it goes smoothly, as when Burger King updated its image subtly, or when rival Jack in the Box changed theirs significantly. Neither was decried as a step too far.
But often, if the change isn't seen as an improvement, it can be derided, maybe even damage the brand. When Pepsi changed its familiar red and blue yin/yang globe to one that looks more abstract, designers and fans almost universally panned it. The jury is still out on Microsoft's and eBay's new, minimalist logos, but many find them quite boring. And the most disastrous redo was by GAP, which met such hostility with its logo change, that it decided to throw it out, and keep the old one.
|The "before" here wasn't a winner either. But the|
red and blue globe was a mainstay. Image from LogoTalk.
|The logo that never was. Image from LogoTalk.|
|Looks like a web page to me.|
USA Today launches redesign
The newspaper that introduced the world to the infographic is getting a makeover. Thirty years after the launch of the new national newspaper, USA Today unveiled a new logo, a more colorful look and bulked-up coverage of technology and travel. It also unveiled a digital redesign that gives the news operation a consistent look on its relaunched website and on mobile devices. . .
Read more at: Los Angeles Times