Irony Alert: FOX TV's "Green it, Mean it" Promotion

I'm aware that FOX Television and FOX "News" are different divisions of the same company. But they're still both appendages of the same corporate creature. Given that FOX "News" is one of the biggest megaphones for global climate change deniers, it is somewhat ironic to see the entertainment division throwing their weight behind a "green" promotion. Don'tcha think?