|Image from source, Think Progress.|
When I was a kid, Hostess and Dolly Madison marketed heavily to kids, in an era of much more limited media. We had three commercial channels on TV (especially Saturday mornings), we had the funny pages in the newspaper, comic books and that was about it. We got introduced to Twinkie the Kid and King Ding Dong along with all of the Kellogg's, Post and General Mills cereal characters. Since they were all animated characters, they blurred with our kids' programming. In the comics, they even had adventures with Superman and Batman! So, the Hostess company was really intertwined with 70s pop culture.
|Image from New York Post.|
|Image from MarsWillSendMore.|
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You can pretty much guarantee that most if not all of their main snack cakes lines will be marketed by another company. Subsidiaries and offshoots may never come back, but who knows? If you go to the Wikipedia pages for Kellogg's, Campbell's, Kraft Foods, Nestle, Hershey and others, you will find long lists of products you didn't realize were under one roof. You'll find brands that were bought and sold back and forth, consolidations, divestitures, spin-offs. Beatrice Foods at one time owned a bunch of popular brands, and they went under. Most of the product lines survived, still today produced by others. Kraft owns Nabisco, but it wasn't always that way. So, if the Hostess liquidation makes you sad, chin up. They'll be back. And, oh, it just hit me! Liquidation? Could that be the new variation of Twinkies, after fried? Liquid Twinkies! mmmmmmmmmmmmm
Hostess Blames Union For Bankruptcy After Tripling CEO’s Pay
Today, Hostess Brands inc. — the company famed for its sickly sweet desert snacks like Twinkies and Sno Balls — announced they’d be shuttering after more than eighty years of production. . .
Read more at: Think Progress