This is a freaky little commercial, with little relevance to the product. What these kids are doing isn't all that rare. I can do that with my eyebrows, after having practiced Mr. Spock's expressions endlessly as a kid. But what does it have to do with chocolate candy? I have no idea.
We used to ask "is it live, or is it Memorex?" Now, we can ask, "is it real, or is it CGI?"