I'm not sure if this is a new tactic, or one I've just never noticed before. If you're called out for bad behavior, behavior that is obvious and well documented, just deny it. Deny it vociferously and often. Blame it on the other guy! That's the GOP/Romney tactic on the so-called "war on women." The name may be made up (at least it's not WomenGate), but there are reasons--lots and lots of reasons--that the label is being attached to Romney and the Republicans.