Thursday, May 31, 2012

In Case You Missed It: Mitt Romney's "AMERCIA"

One of the bad things about being a part-time blogger with a full-time job, is that I often am doing something else when something I'd normally post happens. The Mitt Romney campaign's AMERCIA gaffe is right in my sweet spot: political flubs by graphic artists.

See, I'm a graphic artist, and if I made a mistake like this at work--usually--it would be no big deal. After all, every job goes through stages: concept, options, prototypes, revisions (revisions, revisions, revisions), with client input along the way, finally only producing the final product with the clients' express approval. Sometimes, there are multiple people signing off! So, if there's a typo on the 1,200-piece order, it's the client's fault! Oh, who am I kidding. . .it's the artist's fault, even when it isn't. No matter how many people signed of on AMERCIA (say it with me in your best Jan Brady voice, "Amercia, Amercia, Amercia!"), it is the artist who took this one in the shorts. And not in a good way.


Romney’s ‘Amercia’ and 7 More Political Gaffes Rooted in Technology

Mitt Romney has a technology problem. Not the sort of problem that Rick Santorum had with Google search results, but with his latest app called With Mitt. Apparently, his developers had trouble spelling the word “America.” Whoops. That’s an important word to know how to spell when you’re trying to become a U.S. president. . .

Read more at: Wired

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