Frank Luntz Returns: Health Care Newspeak

Frank Luntz is the Republican wordsmith that managed to get Americans to vote against their best interests. He's a focus-tester and pollster who "massages" language for Republicans, in order to sell otherwise unpopular policies. He also comes up with counter-language to Democratic policies. And in the changed political landscape, this is what Luntz is up to most these days.

This video shows a series of Republicans echoing Luntz's new words.

[Excerpt]



GOP Wastes No Time In Embracing Frank Luntz’s Vapid ‘Patient-Doctor’ Health Care Rhetoric

Earlier this week, a memo written by right-wing message guru Frank Luntz was leaked instructing the Republican Party on how to frame the health care debate in order to defeat progressive reform. Since his pivotal role in helping craft Newt Gingrich’s Contract with America, Luntz has had an impressive record of cloaking regressive and conservative policies with carefully poll-tested language. For instance, Luntz is credited with persuading Republicans to use the intentionally misleading term “death tax” to describe the estate tax. . .

Read more at: ThinkProgress