It's difficult to figure this ad out! It plays like a Saturday Night Live "SNL Digital Short," but instead of Darrell Hammond and Andy Samburg, it's really Mike Huckabee and Chuck Norris. It seems to be tongue-in-cheek, but at the same time seems to take itself at least semi-seriously.
Are there actual people who would be enthused by a Chuck Norris endorsement? Why not The Rock or Steven Segal? See if you can sort it out. . .